Creative Director + Brand Builder + Storyteller.
I’m a creative director and brand strategist with 18+ years in sports, art, and tech, turning brands into cultural icons with bold, standout campaigns. My approach is all about collaboration and inspiring teams to push creative boundaries. I’m hands-on from concept to execution, crafting experiences that resonate and drive real growth. Passionate about marketing, tech, and storytelling, I’m here to help brands find their unique voice in a constantly changing world.
What I’m All About.
Dynamic Creative Leader with Proven Expertise in Sports Marketing and Production.
A passionate sports fan with deep industry knowledge. Led creative strategy and campaign production for Sportsnet and the Toronto Blue Jays, consistently driving viewership growth and brand loyalty.
Command of High-Profile Event Production.
Orchestrated compelling campaigns for marquee live events including the Stanley Cup Playoffs, Blue Jays Opening Day, MLB Postseason, Raptors Championship, World Cup of Hockey, Rogers Cup/National Bank Open, and the Olympics, delivering high-impact, memorable experiences on a national stage.
Innovative Data-Driven Storytelling.
Transformed audience insights into dynamic campaigns that boosted engagement, streams, and ticket sales, proving that the right creative strategy moves the needle.
Strategic Problem Solver with a Drive for Innovation.
Addressed complex challenges head-on, crafting inventive solutions that enhance creative output and keep projects on track, even under tight deadlines.
Mastery of Multi-Channel Creative Execution.
Spearheaded the production of 10,000+ campaign deliverables annually across TV, Digital, Social, and Experiential, with flawless execution and cohesive brand storytelling.
Strategic Budget Stewardship.
Managed a $2M production budget with precision, maximizing ROI through strategic resource allocation and creative efficiencies.
Authentic Client & Stakeholder Partnerships.
Cultivated trusted relationships with high-profile athletes, leagues, sports clubs, executives, and colleagues, shaping brand narratives that resonate with fans and create lasting loyalty.
Expert in Player Media Tour Events.
Managed end-to-end creative and logistical execution of Player Media Tours, developing engaging content plans, designing sets, and coordinating on-site builds to capture high-quality, season-long storytelling that resonates with fans and amplifies brand presence, bringing the game to life.
People-First Leadership.
Embody a collaborative leadership style that emphasizes creativity, inclusivity, and open communication, fostering a positive work environment where diverse perspectives are valued. Command respect through integrity and genuine engagement, empowering team members to contribute fully and align with the organization’s goals.
Award-Winning Creative Professional.
Recognized with multiple awards from Promax BDA, Clio, New York Festivals, and Telly Awards for campaigns that captured hearts, built brands, and set new industry benchmarks, demonstrating an ability to deliver game-changing results.