WHY BASEBALL MATTERS.

Rogers and Baseball Canada Partner to Grow the Game From Coast to Coast.

As Team Canada embarked on its World Baseball Classic journey, the partnership between Rogers, Sportsnet, and Baseball Canada worked to elevate the sport nationwide. In my role as both Producer and Director, we created this two-minute trailer that showcases the landmark collaboration between Rogers, Sportsnet, Toronto Blue Jays, and Baseball Canada—a partnership designed to fuel the nation's love for baseball.

With heartfelt storytelling, the spot captured our mission to grow baseball from coast to coast, inspiring fans of all ages. It celebrated the game as a cornerstone of Canadian culture, emphasizing that baseball is more than just a sport—it’s a movement that unites communities across Canada.

2018 PROMAXBDA AWARDS GOLD

Why Baseball Matters won the Gold award at the 2018 PromaxBDA North America Promotion, Marketing and Design Awards for Branded Integration, Sports. This accolade recognizes the campaign's outstanding storytelling and its impactful representation of baseball's cultural significance in Canada.

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