The End Game was more than a campaign—it was a rallying cry that captured the grit, drive, and undeniable destiny of the Toronto Raptors' 2019 championship run. We teamed up with Aphrose, Saukrates, and MF Music to reinvent the Delfonics’ classic "Ready or Not," transforming it into a custom anthem that echoed across three unforgettable spots: The Playoffs, The Finals, and That Gold is Ours.

Visually, we redefined the brand’s identity, infusing every frame with hints of championship gold from the iconic Larry O’Brien Trophy, creating a look that felt as bold as the Raptors’ journey. The campaign hit like a tidal wave, driving record-breaking ratings on Sportsnet as fans witnessed history in the making. In the end, The End Game wasn’t just about getting the Raptors hyped for the challenge—it was a testament to a championship mindset.