TO THE CORE.

We are Blue Jays To The Core.

In the heart of Toronto, where the city’s pulse beats strongest, lies the identity of a community—players, fans, and the city itself. TO the Core is more than just a statement; it’s a tribute to the vibrant downtown core and what it means to belong.

Guided by core values, the team strives for greatness every day, chasing World Series glory. While rosters may change, the unwavering commitment to excellence remains. This reflects the diversity that defines Toronto and those who proudly represent it.

Diversity is the team's strength. No matter where fans come from, they gather in the downtown core—where they belong. Like the Rogers Centre in the city’s skyline, the Blue Jays stand as a constant in Toronto’s ever-evolving landscape.

The Blue Jays are more than a team—they are the heartbeat of a nation. The iconic bird on their shirts unites fans across borders and generations, representing a shared passion not just for the team, but for the city and country.

TO the Core isn’t just a phrase; it’s a connection to the city, its diversity, and an unbreakable passion for the Blue Jays.

This 60-second trailer launched the Blue Jays' 2024 brand platform.

It’s Time To Be Grown

The second installment in the campaign, "It's Time To Be Grown," emphasizes the Blue Jays' dynamic roster. With a battle-tested core and a strong foundation, the message is clear: now it's time to win. This 30-second commercial highlights the team's exceptional talent and potential, seamlessly connecting to the overarching narrative of the master brand spot. At our core, we know we have what it takes to elevate the game and succeed.

You Gotta Feel It For Yourself

In the third installment of the campaign, "Feel It For Yourself," we celebrate the unforgettable energy of Rogers Centre, where every moment feels bigger and more exciting. The roar of the crowd, the camaraderie among fans, and the buzz in the air create an atmosphere that propels the Blue Jays to victory. This 30-second commercial invites everyone to experience the thrill of being at the game, reminding us that we are all Blue Jays To The Core. It’s not just about watching baseball; it’s about feeling the joy and connection that comes with being part of this amazing community.

Summer In The City.

The fourth spot, "Summer in the City," showcases the vibrant social scene at Rogers Centre, capturing what the ballpark truly means to fans. Aimed at social seekers, this 30-second commercial celebrates the unforgettable moments shared by friends across the ballpark's many social spaces. From pre-game meetups to cheering in the stands, it’s all about the good times and lasting memories that make summer at the ballpark an essential Toronto experience.