
OUR MOMENT.
Every Great Moment, Begins With The One Before It.
The Our Moment campaign captures the Blue Jays thrilling return to October baseball following the heartbreak of the 2015 postseason and iconic Jose Bautista Bat Flip. This high-stakes season journey unfolds through a 60-second trailer and 30-second commercial, reliving the biggest plays and pivotal moments leading up to the do-or-die wild-card game against Baltimore at Rogers Centre. As the creative producer and director, I led the production, pairing season highlights with a custom-scored track and narration by Kiefer Sutherland, building anticipation for the Blue Jays shot at postseason glory.
Where Did It Start?
Every Great Moment, Begins With The One Before It.
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2017 PROMAXBDA GOLD
Our Moment" won Gold at the 2017 PromaxBDA North America Promotion, Marketing, and Design Awards for Clip-Based Sports Program. This accolade celebrates the campaign's exceptional storytelling. Featuring original music, cinematic highlights, and narration by Kiefer Sutherland, "Our Moment" brought the Blue Jays' journey to life with authenticity and emotion.