The Obsession campaign took Toronto Raptors fandom to a whole new level—amped up, bold, and unapologetically intense. This wasn’t just coverage; it was a full-court takeover. True fans don’t settle, and we gave them what they craved: more Spicy P, more Scottie B, and a constant stream of Raptors action.

Sportsnet became the go-to destination for those who want it all—deep dives, endless highlights, and every ounce of Raptors hype. When the hunger for more Raptors hit, fans knew exactly where to turn. Because when it comes to Raptors basketball, Sportsnet is the obsession.