The Line Up.
Sportsnet, Canada’s Deepest Roster of Baseball Experts, and Everything Blue Jays.
This two-season campaign established Sportsnet as the definitive home for Blue Jays coverage. Our creative focused on the exclusivity and depth only Sportsnet could offer, with consistent messaging across Television, Radio, Magazine, the Sportsnet App, and Sportsnet.ca. To bring this to life, we produced nine custom commef with players at Spring Training, each highlighting Sportsnet’s unique access and baseball’s most insightful roster of experts. This multi-platform campaign delivered an integrated experience, solidifying Sportsnet’s connection to Blue Jays at every touchpoint.
Bringer Of Rain.
Featuring Blue Jays Insiders Hazel Mae and Barry Davis, along side Josh Donaldson, Aaron Sanchez and Marcus Stroman.
Caught Stealing.
Featuring Blue Jays Insiders Dan Shulman, Buck Martinez and Pat Tabler, along side Russell Martin.
Voice Mail.
Featuring Blue Jays Jerry Howarth, Mike Wilder and Joe Siddall, along side Ryan Goins and Kevin Pillar.
Joey-Arm.
Featuring Blue Jays Insiders Jamie Campbell and Gregg Zahn, along side Jose Bautista.
Bubblegum Buddies.
Featuring Blue Jays Insiders She Davidi, along side Marcus Stroman.
Signals.
Featuring Blue Jays Insiders Buck Martinez and Pat Tabler, along side Drew Hutchinson.
French.
Featuring Blue Jays Insiders Gregg Zaun, along side Russell Martin and Josh Donaldson.
Game Tape.
Featuring Blue Jays Insiders Jamie Campbell, along side Jose Bautista.
Radar Gun.
Featuring Blue Jays Insiders Stephen Brunt, Shi David, Ben Nicholson-Smith and Arden Zwelling along side Marcus Stroman.