United By Sport.
Unify Canadians Through Sports and Give Fans Front Row Access to the Games They Love.
Sport transcends barriers, uniting people of all ages, races, and backgrounds. It speaks a universal language and weaves a continuous narrative rich with drama, intrigue, and emotion. It’s why bars are packed for playoff hockey, why living rooms across Canada erupted for the bat flip, and why the Toronto Raptors captured the hearts of a nation.
In sport, fans come together—united in victory, in loss, and in a shared passion and loyalty. Athletes are driven by competition, sportsmanship, and the relentless pursuit of excellence. Both fans and players are united through iconic rivalries and unforgettable moments.
Sport brings Canadians together, and we’re honoured to offer a front-row seat to the games that mean the most to them.
Sportsnet, United By Sport.
United By Sport
Our United by Sport campaign is designed to highlight how sport brings Canadians together—from elite athletes to weekend warriors, and even the dedicated soccer moms cheering from the sidelines. This ongoing campaign shares inspiring stories that showcase the diverse ways Canadians are connected through sport. By elevating these personal stories, we deepen our bond with Canadians and celebrate the unifying power of sport across the country.
Beyond The Game.
Buzzer Beater.
Super Fan.
Robo-Goalie.
Home Run.
Action Rhythm.
All On The Line.
